Privacy Policy

"Personal information" means information that identifies, relates to, describes, or can reasonably be linked to an individual. Depending on how you interact with us, we may collect the following categories of personal information:

Contact and identity information

• Name
• Email address
• Mobile number / WhatsApp number
• Billing address
• Shipping address
• City, state, PIN code and country
• Account identifiers and profile details

Order and transaction information

• Products viewed, added to cart, wishlisted or purchased
• Order number and order history
• Cart details and checkout information
• Payment status, payment reference, transaction confirmation and invoice information
• Return, exchange, cancellation and refund information
• Gift, bundle or promotional order details

Payment information

Payments are processed through secure third-party payment providers such as Razorpay, Shopify Payments or other payment partners made available at checkout. We may receive payment status, transaction IDs, payment confirmation and limited payment method details. We do not ask for or store your full card number, CVV, UPI PIN, net banking password, OTP, or other sensitive payment credentials.

Account information

• Customer account login status
• Order history
• Saved addresses
• Communication preferences
• Account settings available through Shopify customer accounts

Communications and support information

• Messages sent to us by email, WhatsApp, forms, chat, social media or support tools
• Order concerns, product questions, feedback and complaints
• Attachments or screenshots you voluntarily share with us

Reviews, feedback and user content

If you submit a product review, rating, feedback, testimonial, photo, video or similar content, we may collect the content you submit, your name or display name, product purchased, review date, uploaded images or videos, and verification information connected to your purchase.

Device, technical and usage information

• IP address
• Browser type and version
• Device type
• Operating system
• Pages viewed
• Referral source
• Approximate location derived from technical data
• Session activity, clicks, cart activity and interactions with the website
• Cookies and similar tracking technologies

Marketing and preference information

• Newsletter subscription status
• Product preferences
• Shopping interests
• Communication opt-in and opt-out choices
• Responses to offers, campaigns, surveys or promotions

We may collect personal information from the following sources:

Directly from you

When you create an account, place an order, fill a form, subscribe to updates, submit a review, upload an image, contact support, participate in a promotion, or otherwise provide information to us.

Automatically through the Services

When you visit or use the website, checkout, account pages, product pages or other digital services, we may collect device, usage and cookie data.

From Shopify and service providers

Shopify powers our store, checkout, customer accounts and related e-commerce infrastructure. We may receive information processed by Shopify and other providers that help us operate the Services.

From payment, logistics and support partners

We may receive payment confirmations, delivery updates, shipment status, return information, support logs and similar operational data from Razorpay, courier/logistics providers, review tools, support platforms or other service providers.

From business and marketing partners

We may receive information from analytics, advertising, social media, email marketing, WhatsApp, affiliate, referral or other partners, where permitted by law and your choices.

We use personal information for the following purposes:

To provide and operate the Services

• Process orders and payments
• Fulfil, ship and deliver products
• Provide order confirmations, shipment updates and customer support
• Create and manage customer accounts
• Save addresses for faster checkout where supported
• Enable cart, checkout, re-order and order-history functionality
• Process returns, refunds, cancellations and exchanges
• Provide product pages, collections, search, recommendations and shopping features

To improve and personalize your shopping experience

• Understand product interest and shopping behaviour
• Improve website design, product presentation and store performance
• Recommend relevant products, bundles, categories or content
• Remember preferences and improve user experience

To communicate with you

• Send order confirmations and transactional messages
• Send shipping, delivery, failed-delivery and refund updates
• Respond to support requests
• Notify you about account, checkout or payment issues
• Send service-related notices and policy updates

Marketing and promotions

Where permitted and subject to your choices, we may use your information to send newsletters, offers, product launches, gifting suggestions, seasonal freshness notes, abandoned cart reminders, promotional messages, or targeted advertising.

You may opt out of marketing emails using the unsubscribe link in the email or by contacting us at support@purivaliving.com. Even if you opt out of marketing messages, we may still send non-promotional messages related to your orders, account, payments, refunds, security or support.

Reviews and user-generated content

We may use review content, ratings, photos or videos submitted by you to display verified customer feedback on our website, product pages, social media, marketing material or other brand channels, subject to our review policy and applicable law. We may moderate, refuse, edit formatting, or remove reviews that are false, abusive, illegal, offensive, spam, misleading, unrelated to the product, or otherwise inappropriate.

Security and fraud prevention

We use information to verify transactions, detect fraud, protect our store, prevent misuse, secure customer accounts, identify suspicious behaviour and maintain the integrity of the Services.

Legal and compliance purposes

We may use information to comply with applicable laws, tax obligations, accounting requirements, consumer protection obligations, legal processes, regulatory requests, dispute resolution, and enforcement of our terms and policies.

We may disclose personal information where necessary for legitimate business, legal and operational purposes, including:

Shopify

Our store, checkout, customer accounts and related e-commerce services are powered by Shopify. Information you provide to the Services may be processed by Shopify to provide, secure, improve and operate the shopping experience.

Payment processors

We may share necessary transaction information with payment providers such as Razorpay or other supported payment partners to process payments, refunds, fraud checks, chargebacks and payment confirmations.

Logistics and fulfilment partners

We may share name, phone number, address, order details and delivery information with shipping, courier, fulfilment, warehouse, packaging or logistics partners to deliver your order and manage returns.

Technology and service providers

We may share information with providers that help operate our website, hosting, analytics, marketing, email, SMS/WhatsApp communication, customer support, review collection, image uploads, fraud prevention, data storage and business operations.

Marketing, advertising and analytics partners

Where permitted, we may share limited information with advertising, analytics and marketing partners to measure campaigns, improve reach, show relevant ads, and understand customer engagement.

Legal, safety and business purposes

We may disclose information to comply with applicable law, legal process, government requests, tax or accounting obligations, enforce our terms and policies, protect rights, safety and security, investigate fraud or abuse, or in connection with a merger, acquisition, restructuring, financing, sale of assets, insolvency or similar business transaction.

With your consent or direction

We may share information when you ask us to do so, consent to sharing, use social integrations, submit a public review, or interact with third-party services through the website.

We and our service providers may use cookies, pixels, tags, scripts, local storage and similar technologies to operate the website, remember preferences, keep carts active, improve performance, analyze traffic, personalize content, prevent fraud and support marketing.

You can control cookies through your browser settings. Blocking some cookies may affect website functionality, cart, checkout, account access or personalization.

Shopify provides core technology for our online store, checkout and customer-account experience. Personal information submitted through the Services may be transmitted to, stored by and processed by Shopify and its service providers. Shopify may process information according to its own policies where it acts independently or provides services to merchants like us. You may review Shopify's consumer privacy information at https://privacy.shopify.com.

Payments may be processed through Razorpay or other payment providers enabled in checkout. Payment providers may collect and process payment details according to their own terms and privacy policies. We do not control every aspect of third-party payment processing. You should never share OTP, UPI PIN, card CVV, internet banking password or sensitive payment credentials with us or anyone claiming to represent us.

The Services may include links to third-party websites, platforms, payment pages, social media, logistics tracking pages, apps or tools. We are not responsible for the privacy practices, security, availability or content of third-party sites. Please review their policies before sharing personal information.

The Services are intended for users who are legally capable of entering into a contract under applicable law. We do not knowingly collect personal information from children without appropriate consent. If you believe a child has provided personal information to us, please contact us at support@purivaliving.com and we will take appropriate steps as required by law.

We use reasonable administrative, technical and organizational measures to protect personal information. However, no method of transmission or storage is completely secure. You are responsible for keeping account credentials, email access, OTPs and device access secure.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain accounts, fulfil orders, handle returns or disputes, comply with tax/accounting/legal obligations, prevent fraud, resolve disputes and enforce agreements.

Depending on applicable law and your location, you may have rights to request access, correction, deletion, portability, withdrawal of consent, restriction, objection, or information about how your personal information is used. These rights may be subject to verification, legal exceptions and operational requirements.

To exercise privacy rights, contact us at support@purivaliving.com. We may ask you to verify your identity before responding to a request. We will respond within the timeframe required by applicable law.

You may opt out of promotional emails using the unsubscribe link in the email or by contacting support@purivaliving.com. For WhatsApp, SMS or similar communications, follow the available opt-out instructions or contact us. Transactional messages related to orders, payments, delivery, refunds, account security and support may still be sent.

Our service providers, including Shopify and other technology partners, may process information in countries other than where you reside. Where required, we rely on appropriate legal safeguards for such transfers.

We may update this Privacy Policy from time to time. We will post the updated version on our website and update the "Last updated" date. Continued use of the Services after an update means you acknowledge the revised Privacy Policy.

For privacy questions, requests or complaints, contact:

Puriva Living Private Limited Email: support@purivaliving.com Phone / WhatsApp: +91 87960 40999 Website: https://www.purivaliving.com Address: Golf Avenue 2, Sector 75, T4-1607, Noida, Uttar Pradesh 201316, India